But you’ve always moved outside your label, never putting a ton of weight on your albums. It’s easier for artist to make a living independently. It’s clear that record labels don’t doesn’t have as much value today. Especially with how global hip-hop is now. Yeah somebody like Jay-Z can call up the three or four biggest music guys he knows and lock himself in for a few weeks to make an album, but he still has those business moves like the Samsung deal. Most artists get notoriety then try to find their hit. You don’t last in this game this long by just trying to come up with a hit. I’ve been in this game so long I have to make myself a stable brand Whether it’s my style or my lyrics, I need to brand it. What I needed from them was to come in and make my music connect in areas where we haven’t connected before. Has the Roc affiliation affected the music? I need someone who’s gonna come in and put some moves in place that will look bigger than last year. So I was trying to figure it out because I really wanted to build the brand, take it to another level. It’s so long that you can just ride straight. But I got rid of my old management end of 2013 because I just felt like it was time to make a different move. Even Jay-Z and Ty Ty, they’re all like family to me. Lenny was always my A&R on my Def Jam projects and I know Jay Brown from Elektra days. How did your business relationship with Roc Nation manifest? Now with his latest and impressively ‘90’s-inspired album, Young OG, ready for a Christmas release, the man who went from killing Clue Tapes to Top 40 records is ready to turn his steady ship into a space ship. So of course he signed with Roc Nation management. Like his Bed Stuy big brother, he’s ready to be a business, man. Even prettier is the figurative King of New York crown atop his head.Īlthough the 35-year-old says he’s more than earned his spot, having survived the music industry’s crowded summers and harsh winters for 14 consecutive years, he no longer sees value in being regional royalty. He’s engulfed in a cocaine-white 1992 BMW 850i with blue and cream BBS rims that would make Rae and Ghost proud. Today, John “Fabolous” Jackson is in the middle of NYC’s East Village sitting pretty. Now running with Roc Nation, Fab plans to extend his brand beyond music.
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